AICE Media Studies CCR Blog
Creative Critical Reflection 1. How does your product use or challenge conventions AND how does it represent social groups or issues? Conventions are the typical scenarios that occur in media products. Our commercial, on Jan-sport backpacks, challenges the regular conventions of a typical, joyful, product oriented, commercial. Instead we have decided to combat the issue of bullying and bring awareness towards the subject. Our commercial begins like a stereotypical backpack ad, with students at school, but within the first few scenes, there is an issue. One student is unable to zip up their backpack, so fellow classmates come together and give the poor student his very own Jan-sport backpack. I chose to include this scene in order to set an example and to teach other students how to treat people. 2. How does your product engage with audiences AND how would it be distributed as a real media text? My product engages with audiences bec...