AICE Media Studies Research Blog

 My group is doing a Jan-sport commercial. In these types of commercials the audience will typically see students at school doing normal activities such as walking to class and talking to friends.

  • The actors will wear active clothes or comfortable school appropriate clothes such as jeans, t-shirts, shorts, and shoes like vans or converse. This will present the setting as a regular day at school.
  • Props include Jan-sport backpacks, water bottle, laptop, notebooks, and folders.
  • Their appearance should be happy and cheerful, smiling and talking with friends at school, as well as running and jumping around showing the durability of the product.
  • Score- upbeat, fast-paced music and sound effects to show the cheerful mood throughout the commercial, although music will come to a stop during the necessary scenes for added dramatic effect.
  1. Conventions and codes in Jan-sport include the classic Jan-sport logo followed by the iconic "We got your back" slogan. This slogan emphasizes the idea that this backpack is a dependable product that can bring people together.
  2. In the commercial the camera will almost always be pointed at the Jan-sport logo to indicate to the audience that this is a Jan-sport commercial without directly stating the name. Except for the scene where the actor is frustrated with his non Jan-sport, this will show the superiority of the Jan-sport brand backpack. 
  3. The commercial will include pathos by showing that Jan-sport can unite students as one. By showing the disparity of the actor without the Jan-sport compared to his pure joy after receiving one, the commercial will make the audience feel as if Jan-sport really does "Got your back".



Comments

Post a Comment

Popular posts from this blog

Editing Blog: Editing The Music Video

Image
 Today Allison and I edited together the music video! This was the final step to our music video process and marked an end to all of the work we had done. We used the app Imovie to put all of the scenes together, we did this in class and used Allison’s phone. We had previously recorded all of the clips on Allison’s phone so this was the most convenient option. I began adding the scenes to the app to have an outline of our video. Allison helped me crop the clips so that they would line up with the music perfectly. It was challenging making all the clips match up with the music perfectly and I did have some frustrations along the way. For some scenes I had trouble matching the lip syncing, but after a few tries I was able to make it look flawless! Creating a split screen for the phone call scene seemed impossible, but with some research and the help of my group mates I was able to create a split screen! Allison gave me many suggestions while editing and I greatly appreciated her help...
Read more

Introducing My Group Mates!

Image
 My group is very similar to the group I had for my previous music video, although there are some changes. We decided to add a new member to the group from a different class period, her name is Jade. My group now consists of me my good friend Allison, Darrow, and Jade. Allison and I have been friends since middle school and have worked together on many projects and assignments. On our last project Allison was very helpful and took on a lot of the responsibility she picked upon Darrow a few times and allowed us to film at her house. Without her we who knows what we would've done. Allison also helped me a lot when it came to filming, she gave me many ideas without forcing them upon me. We are able to work well together because we have a good relationship. Darrow is another friend that I have known since middle school. Darrow is not as reliable as Allison, although he is a good friend. Last project Darrow played the male role, and we will need him again to play another male leading ro...
Read more

Lets Get Filming!

Image
 Today we got lots of filming done! Yesterday was not as accomplished as we spent a lot of time trying to figure out the right place to film. But today we were able to all meet at one place at the same time ready to film. All of the actors quickly got dressed and I went to set up props again. Darrow's parents were not home this day so I had to set up the props by my lonesome without his Moms help. Luckily everything still looked perfect! Once everyone was dressed we had to continue with the scenes. I had the storyboard out and placed the actors where they needed to be. With the help of my friend Eva I would position the actors and she would look through the camera telling me left, right, forward, back, to get the perfect shot. We began filming where we left off, which was Giada aka Jade walking out the door after saying bye to her father. I had to go outside and film Jade walking through the door. I followed the storyboard very closely and made sure to capture the angles that I had...
Read more